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Email launch templates

Email is the most direct way to reach your existing patient database — people who already trust you and visit regularly. A single well-written launch email can drive more downloads in 24 hours than weeks of social media posting.

Use the templates below in your existing email platform (Mailchimp, Klaviyo, etc.). Personalise the parts in brackets before sending.

Template 1 — Full launch email​

Use this as your main announcement email. Send to your full patient list.

Subject line: We just launched something new for you, [First Name] 🎁

Hi [First Name],

I'm so excited to share something we've been working on for a while — and I think you're going to love it.

We've just launched the official [Clinic Name] rewards app. It's completely free to download, and it's our way of saying thank you for being such a valued patient.

Here's what you get:

  • Earn loyalty points on every visit and treatment
  • Redeem points for real discounts — applied directly to your treatments
  • Access your membership perks and exclusive offers, all in one place
  • Get a birthday reward every year 🎂

And to celebrate our launch — download the app this week and get [your incentive, e.g. £/€10 off your next treatment] on us.

[DOWNLOAD BUTTON — link to App Store / Play Store]

It only takes a minute to set up. You sign in with your phone number — no passwords to remember.

If you have any questions, just reply to this email or ask us at your next visit. We can't wait to reward you 💜

With love, [Your name] [Clinic Name]

Template 2 — Short follow-up​

Send to non-openers 3–5 days after Template 1, or use as a short SMS.

Subject line: Don't miss your [£/€ amount] — expires soon

Hi [First Name],

Just a quick reminder — we launched our free rewards app last week and your [incentive, e.g. £/€10 welcome discount] is still waiting for you.

Download free here: [link]

Earn points on every visit. Redeem for treatments. Simple as that 🙌

See you soon, [Clinic Name]

Template 3 — For lapsed patients​

Use for patients who haven't visited in 3+ months.

Subject line: We've been thinking about you, [First Name] 💜

Hi [First Name],

It's been a while since we've seen you, and we just wanted to check in.

We've recently launched our new [Clinic Name] rewards app — and we thought it might be a nice reason to come back and say hello.

When you download the app and book your next visit, you'll get [your incentive] to put towards your treatment. No strings attached — it's our welcome back gift to you.

[DOWNLOAD BUTTON — link to App Store / Play Store]

We'd love to see you again soon.

Warmly, [Your name] [Clinic Name]

Tips for better email results​

  • Send Tuesday–Thursday, 8–10am — consistently higher open rates for aesthetic clinics
  • Personalise the subject line with the patient's first name where possible
  • One clear download button performs better than multiple links
  • Set an expiry date on your launch incentive — urgency increases conversion
  • Follow up once to non-openers with Template 2 — many patients simply miss the first email