Setting membership perks and discounts

Once you have created a membership plan, the perks you attach to it are what convince patients to join — and to stay. This article explains exactly how the discount and benefits work, what patients see in the app, and how to edit an existing plan when you want to make changes.

How the Member Discount percentage works

The Member Discount (%) field on a membership plan is a percentage reduction applied automatically to a member's purchases when they check out through the app.

What it applies to

The discount applies to the subtotal of items in the patient's cart — but only to items that are not already covered by an included treatment credit. If a patient's cart contains one included treatment (zeroed out by their membership) and two additional treatments they are paying for, the discount applies only to those two additional treatments, not to the included one.

The checkout sequence for a member

When a patient with an active membership pays through the app, Glovora works through the following steps in order:

1. Included treatments are identified. Any treatment in the cart that matches the membership's included treatments list, and for which the patient has an unused credit, is reduced to £0. This happens first, before any other calculation.
2. The adjusted subtotal is calculated. The cost of the zeroed-out included items is removed from the total. The remaining balance is the adjusted subtotal.
3. Three potential discounts are calculated independently against that adjusted subtotal:
   • The membership discount percentage
   • Any promotional offer the patient has applied
   • Any reward the patient has redeemed
4. The highest discount wins. Glovora takes the largest of the three values and applies that one. The other two are not used. Discounts never add together.
5. The final amount is charged. The winning discount is subtracted from the adjusted subtotal, and the patient pays the remainder.

Example in full:

A patient on a plan with 15% off and one included facial adds the following to their cart:

Item	Standard price
Monthly facial (included in plan)	£60
Anti-wrinkle treatment	£200
Skin peel	£80

Step 1: The monthly facial credit is applied. Facial → £0. Step 2: Adjusted subtotal = £200 + £80 = £280. Step 3: Membership discount = 15% of £280 = £42. (No offer or reward applied.) Step 4: £42 is the winning discount. Step 5: Patient pays £280 − £42 = £238.

tip

This means a patient who uses an included treatment in the same order as other treatments still benefits from the discount on those other treatments. The included treatment does not "use up" the discount — the two operate independently.

What counts as the winning discount

Glovora compares the membership discount, any active offer, and any redeemed reward. Only the highest one is applied. A patient with a 15% membership discount will not benefit from a 10% promotional offer in the same transaction — the membership discount wins and the offer is set aside for that order.

warning

Discounts never stack. If you run a promotional offer and a patient has a higher membership discount, the offer has no effect on that patient's order. Keep this in mind when planning promotions — they are most effective for patients who are not yet members, or for members whose plan discount is lower than the offer rate.

What each field means

Member Discount (%)

The percentage taken off the cart subtotal (excluding included treatments) for any patient on this plan. Enter a whole number or decimal — for example, 15 for 15% off or 7.5 for 7.5% off.

Set this to 0 if you do not want a percentage discount on this plan and prefer to rely entirely on included treatments or manually set Member Prices on individual treatments.

Benefits

A list of short text lines that describe what the membership includes. These appear in the patient app under the heading "Benefits:", each with a green tick icon next to it.

Each benefit is a free-text line you write yourself. There is no character limit, but shorter lines read better in the app.

Good benefit lines:

• 15% off all treatments
• One monthly facial included
• Priority booking
• Exclusive member pricing

Poor benefit lines (avoid):

• Members receive a preferential percentage reduction on qualifying treatment purchases (too wordy)
• See terms and conditions (not a benefit)

Click Add Benefit to add a new line. Click the X next to any line to remove it. You can add as many benefit lines as you need, but three to five is usually enough — a long list loses impact.

Included Treatments

Treatments the patient receives at no extra charge as part of their monthly membership, up to a maximum of two. Each time a patient uses one of their included treatment credits, a usage counter in the app updates to show how many they have used.

In the patient app, a progress bar shows this usage — for example, "1 / 2 treatments used" — so patients always know where they stand.

How benefits appear to patients in the app

When a patient opens the Memberships section of their Glovora app, they see a card for each plan — published plans they have not yet joined, or the details of their current membership.

Each card shows:

• The membership name in bold
• The price — for example, £79/month
• A status badge — Active, Paused, Cancelled, or Expired (for existing members)
• The Benefits list — each benefit you have written appears on a separate line with a green tick icon
• A usage progress bar if the plan has included treatments — for example, "1 / 2 treatments used"
• The next billing date for active members

Patients who have not yet joined any plan see a "Browse Memberships" button. Tapping it shows all your published plans with their benefits listed, so patients can compare and choose.

tip

Your benefits list is your sales copy. A patient deciding whether to join reads those bullet points and decides in seconds. Make every line specific and valuable. "£60 facial credit every month" is more persuasive than "Monthly treatment included" — even though they mean the same thing.

How to edit perks on an existing plan

You can update the benefits, discount, and included treatments on a plan at any time. Changes take effect immediately for any patient who views the plan after you save.

1. Click App Builder in the left-hand menu under Tools.
2. Click the Memberships tab.
3. Find the membership plan you want to update. Click anywhere on the card to open it, or click the three-dot menu in the top-right corner of the card and click Edit.
4. The "Edit Membership" panel slides in from the right. All existing settings are pre-filled.
5. Make your changes:
   • To update the discount, change the number in the Member Discount (%) field.
   • To add a benefit, click Add Benefit and type the new line.
   • To remove a benefit, click the X next to it.
   • To change included treatments, tick or untick treatments in the Included Treatments list.
6. Click Save when you are finished.

warning

Changing the Member Discount (%) or the benefits list on a published plan updates what new patients see immediately. It also changes what existing members experience at their next checkout. If you are reducing a discount significantly, consider giving existing members advance notice — a sudden change to their discount rate can cause frustration and cancellations.

Common mistakes

Writing benefit lines that duplicate the discount percentage. If your plan already shows a Member Discount (%) of 15%, there is no need to also write "15% off all treatments" as a benefit line in the Benefits section. Patients see both — the discount is applied automatically at checkout, and the benefits list describes it in words. Having the same information in two places is not harmful, but it can look repetitive. Either include it as a benefit line for clarity, or leave it off and let the checkout do the work.

Setting a high discount and forgetting to update the Member Price on treatments. The Member Discount (%) applies at checkout. The Member Price on individual treatments applies to what price is displayed on the treatment page before checkout. If you have set both, a patient might see a Member Price of £95 on the treatment card, but pay a different amount at checkout because their membership discount is calculated separately. Check how your plans and individual treatment prices interact to make sure patients are not confused by different figures appearing at different stages.

Adding more than two included treatments. Glovora allows a maximum of two included treatments per membership plan. If you try to select more than two, the third will not be selectable. Plan your highest-value two treatments for inclusion, and offer others as discounted rather than free.

Removing a benefit line patients were relying on. If an existing member joined specifically because of a listed benefit — for example, "Free monthly skin consultation" — and you remove that line later, the benefit disappears from their view in the app. If the underlying benefit still applies, make sure it is still listed. If you are genuinely removing a benefit, consider how that affects trust with existing members before saving.

Expecting the discount to apply at the point of browsing, not just at checkout. The Member Discount (%) only reduces what a patient pays at checkout. It does not change the price shown on individual treatment cards in the app — that is controlled by the Member Price field on the treatment itself. If you want members to see a lower price when they browse treatments, set the Member Price on each treatment as well.